Meta Ads: Facebook & Instagram

Meta Ads for
Landscaping Companies

Facebook and Instagram campaigns that reach homeowners in your service area who are actively in the market, not just browsing. We know how to target them, and more importantly, how to make them pick up the phone.

Get a Free Meta Ads Plan About Canopy Digital

Why Meta Works for Landscapers

Your customers are on
Facebook every day.

The homeowners who spend $8,000 on a patio or $15,000 on a garden redesign are on Facebook and Instagram daily. They scroll past content about home improvement, outdoor living, and garden inspiration constantly.

The right ad, shown to the right person at the right moment, is what turns passive scrollers into inbound enquiries. That's what we build, and we've done it enough times in the landscaping niche to know exactly what that looks like.

Interest and behaviour targeting built around landscaping buyer profiles
Retargeting sequences that follow up with people who visited your website
Lookalike audiences built from your past customers
Ad creative written and designed in-house. No generic templates.
Lead form ads for direct enquiries without leaving Facebook

Premium landscaped garden, the type of project Canopy Digital clients work on

What's Included

Everything in our
Meta Ads service

No scope creep, no hidden extras. Here's exactly what you get when we run your Meta campaigns.

🎯

Audience Research & Build

We research and build the targeting audiences from scratch: interests, behaviours, custom audiences, and lookalikes based on your existing customer base.

✍️

Ad Copy & Creative

We write the ads. Images, headlines, body copy, and calls to action. All written for the landscaping buyer, not a generic homeowner audience.

🔧

Pixel & Tracking Setup

Full Meta Pixel installation, Conversions API (CAPI) setup, and event tracking configured so every lead is attributed correctly and cost per lead is accurate.

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Retargeting Campaigns

We build retargeting sequences that follow up with people who visited your site but didn't enquire, keeping you front of mind until they're ready to act.

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Ongoing A/B Testing

Continuous creative testing: new headlines, images, and angles tested monthly so performance doesn't plateau. What's working gets scaled, what isn't gets cut.

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Monthly Reporting

A plain-English report every month. Leads generated, cost per lead, ad spend breakdown, and what we're doing next. No jargon, no dashboards you'll never look at.

Common Questions

Meta Ads: FAQ

Most clients start seeing enquiries within 7–14 days of launch. The first 2–4 weeks are a learning phase: the algorithm is figuring out who converts best. By week 4–6, campaigns are typically running efficiently and lead volume stabilises.

We recommend a minimum of $900/month in ad spend to generate enough data for the algorithm to optimise effectively. Smaller budgets can work, but the learning phase takes longer. We'll always be transparent about what's realistic for your budget.

We write everything: copy, headlines, calls to action. For images, we'll use any project photos you have (these always perform better than stock), and we can also use curated stock photography if needed. You review everything before it goes live.

Leads go directly to you via email, SMS notification, or directly into whatever CRM you use. We don't sit in the middle. You own every lead, every contact, and every relationship. We just generate them.

Meta Ads forLandscaping Companies

Your customers are onFacebook every day.

Everything in ourMeta Ads service