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Google Search & Local Ads

Google Ads for
Landscaping Companies

When a homeowner types "landscaper near me" or "patio installation in my town", your name should be the first thing they see. We make that happen and we make sure they click, call, and book.

Get a Free Google Ads Plan About Canopy Digital
High Intent. High Ticket.

Google puts you in front
of buyers, not browsers.

There's a fundamental difference between someone scrolling Facebook who might want a new patio one day, and someone typing "patio installation near me" into Google right now. The second person has their wallet out.

Google Search Ads capture that demand at its peak. We structure campaigns around the exact keywords your customers use: by service type, by location, by job value. We bid strategically to maximise the number of qualified calls and form fills you receive per dollar spent.

  • Keyword research built around landscaping service terms and local intent
  • Search campaigns structured by service type for maximum relevance
  • Negative keywords to block low-quality traffic from day one
  • Call tracking so you know which ads generate phone calls
  • Google Local Services Ads (where available) for the top placement
Google Analytics dashboard showing landscaping campaign performance
What's Included

Everything in our
Google Ads service

Full campaign management from keyword research through to conversion tracking and monthly optimisation.

🔑

Keyword Research

We research every relevant search term your potential customers use: high-intent service terms, location modifiers, and competitor keywords. Then we build the campaign structure around them.

🏗️

Campaign Architecture

Campaigns structured by service and location so each ad group is tightly themed. Better relevance scores, lower cost per click, and higher conversion rates.

✍️

Ad Copywriting

Responsive search ads written for landscaping buyers: headlines that speak to what they want, descriptions that overcome objections, and CTAs that drive action.

📞

Call & Conversion Tracking

Full conversion tracking setup: form fills, phone calls, and click-to-call. Every lead is tracked back to the exact keyword and ad that generated it.

🚫

Negative Keyword Management

Ongoing management of negative keywords to block irrelevant searches. We monitor the search term report weekly and cut wasted spend before it adds up.

📈

Bid Strategy & Optimisation

Smart bidding strategies configured and monitored monthly. We adjust bids by device, time of day, and location to maximise the number of leads within your budget.

Meta vs Google

Which one do you need?

The honest answer: ideally both. They work differently and they reach different types of buyers. Here's a clear breakdown.

Meta Ads

Demand creation

  • Reaches people who might want landscaping but haven't searched yet
  • Larger audience, broader reach at lower cost per impression
  • Works well for building brand familiarity in your area
  • Visual: project photos and video perform exceptionally well
  • Better for longer consideration cycle jobs (garden redesigns, extensions)
Google Ads

Demand capture

  • Reaches people actively searching for a landscaper right now
  • Higher intent: these leads typically close faster
  • More competitive, higher cost per click, but higher conversion rate
  • Works well for urgent jobs (maintenance, clear-ups, seasonal)
  • Better for local search dominance in your specific geography

Not sure which to start with? Tell us your budget and goals and we'll tell you exactly where your money will work hardest.

Common Questions

Google Ads: FAQ

For most landscaping companies, we recommend starting with $1,000/month in ad spend and buildign up to $3,000/month. Google Ads can work with less, but below a certain threshold you won't get enough data to optimise efficiently. We'll always be upfront about what's realistic for your specific location and competition level.
Unlike Meta, Google Ads can generate enquiries from day one, because you're capturing existing demand, not creating it. The first 30 days involve the most optimisation work. By month 2, campaigns are typically running efficiently with a consistent cost per lead.
Your existing website might work, but most landscaping websites we see lose a significant number of visitors who would otherwise enquire. We audit your current site as part of onboarding. If it needs work, we'll tell you clearly. If you need a full rebuild, we do that as part of our Website Builds service.
Campaign build, ongoing optimisation, weekly search term monitoring, negative keyword management, bid adjustments, monthly reporting, and strategic calls whenever you want them. Ad spend is paid directly to Google. You own the account at all times.
Get Started

Let's put you at the top
of Google in your area.

We'll review your local market, check what your competitors are spending, and tell you exactly what a Google Ads campaign would cost and generate for your business.

Get a Free Google Ads Plan Also: Meta Ads →