:root{
  --ink:#14241B;
  --forest:#1E3527;
  --forest-2:#2A4A37;
  --leaf:#3F8F5F;
  --mint:#D9F0E1;
  --mint-2:#EEF7F1;
  --gold:#A97B2F;
  --paper:#FFFFFF;
  --mist:#F5F7F4;
  --line:#E3E8E3;
  --muted:#5D6A62;
  --radius:14px;
  --shadow:0 1px 2px rgba(20,36,27,.04),0 8px 24px rgba(20,36,27,.06);
  --display:'Bricolage Grotesque',-apple-system,sans-serif;
  --body:'Public Sans',-apple-system,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--body);color:var(--ink);background:var(--paper);line-height:1.6;font-size:17px;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{max-width:1180px;margin:0 auto;padding:0 24px}
h1,h2,h3,h4{font-family:var(--display);line-height:1.1;letter-spacing:-.02em;font-weight:700}
h2{font-size:clamp(30px,4vw,46px)}
h3{font-size:21px;font-weight:600;letter-spacing:-.01em}
.eyebrow{display:inline-block;font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--leaf);margin-bottom:14px}
.lead{font-size:19px;color:var(--muted);max-width:640px}
section{padding:96px 0}
.center{text-align:center}
.center .lead{margin:16px auto 0}

/* Buttons */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--body);font-weight:600;font-size:16px;padding:15px 26px;border-radius:999px;transition:transform .15s ease,background .15s ease,box-shadow .15s ease;cursor:pointer;border:0}
.btn-primary{background:var(--forest);color:#fff;box-shadow:0 6px 18px rgba(30,53,39,.25)}
.btn-primary:hover{background:var(--forest-2);transform:translateY(-1px)}
.btn-light{background:#fff;color:var(--forest)}
.btn-light:hover{transform:translateY(-1px)}
.btn .arr{transition:transform .15s ease}
.btn:hover .arr{transform:translateX(3px)}
.link{font-weight:600;color:var(--forest);border-bottom:1.5px solid var(--leaf);padding-bottom:2px}

/* Nav */
.nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:72px}
.logo{font-family:var(--display);font-weight:700;color:var(--forest);display:flex;align-items:center;gap:10px;letter-spacing:-.02em}
.logo-mark{flex:none}
.logo-text{display:flex;flex-direction:column;gap:2px;line-height:1}
.logo-canopy{font-weight:700;font-size:22px}
.logo-digital{font-family:var(--body);font-weight:500;font-size:9.5px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted)}
footer .logo-digital{color:#9FC4AE}
.nav-links{display:flex;gap:30px;align-items:center;font-size:15px;font-weight:500}
.nav-links a:not(.btn):hover{color:var(--leaf)}
.nav .btn{padding:11px 20px;font-size:15px}
.menu-btn{display:none;background:none;border:0;font-size:26px;color:var(--forest);cursor:pointer}

/* Hero */
.hero{padding:88px 0 72px;background:
  radial-gradient(900px 420px at 85% 10%,var(--mint-2),transparent 70%),
  radial-gradient(700px 380px at 0% 100%,#F7F3E8,transparent 70%)}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center}
.hero h1{font-size:clamp(40px,5.6vw,68px);margin-bottom:22px}
.hero h1 em,.page-hero h1 em{font-style:normal;color:var(--leaf)}
.hero .lead{margin-bottom:34px}
.hero-ctas{display:flex;gap:22px;align-items:center;flex-wrap:wrap}
.hero-note{margin-top:26px;display:flex;gap:10px;align-items:center;font-size:15px;color:var(--muted)}
.hero-note b{color:var(--ink)}
.shield{width:22px;height:22px;flex:none}

.pipe-card{background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);padding:26px}
.pipe-card h4{font-size:15px;font-family:var(--body);font-weight:600;color:var(--muted);margin-bottom:18px;display:flex;justify-content:space-between}
.pipe-card h4 span{color:var(--leaf)}
.mtg{display:flex;align-items:center;gap:14px;padding:13px 0;border-top:1px solid var(--line)}
.mtg:first-of-type{border-top:0}
.av{width:38px;height:38px;border-radius:50%;background:var(--mint);color:var(--forest);font-weight:600;font-size:14px;display:grid;place-items:center;flex:none}
.mtg div{flex:1;font-size:14px;line-height:1.35}
.mtg div b{display:block;font-size:15px}
.mtg div small{color:var(--muted)}
.tag{font-size:12px;font-weight:600;padding:5px 10px;border-radius:999px;background:var(--mint);color:var(--forest);white-space:nowrap}
.tag.gold{background:#F8EDD6;color:#7A5714}
.pipe-foot{margin-top:16px;padding-top:16px;border-top:1px dashed var(--line);font-size:12px;color:var(--muted)}

/* Trust strip */
.strip{background:var(--forest);color:#fff;padding:26px 0}
.strip .wrap{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.strip div{font-size:14px;color:#C7D6CC;line-height:1.4}
.strip b{display:block;font-family:var(--display);font-size:22px;color:#fff;font-weight:600;margin-bottom:2px}

/* Services */
.split{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.svc-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.svc{border:1px solid var(--line);border-radius:var(--radius);padding:20px;background:#fff;transition:border-color .15s,transform .15s}
.svc:hover{border-color:var(--leaf);transform:translateY(-2px)}
.svc .ic{width:36px;height:36px;border-radius:10px;background:var(--mint-2);display:grid;place-items:center;margin-bottom:12px;color:var(--leaf)}
.svc b{font-family:var(--display);font-size:17px;font-weight:600;display:block;margin-bottom:4px}
.svc p{font-size:14px;color:var(--muted);line-height:1.5}
.checks{list-style:none;margin:28px 0 34px}
.checks li{padding-left:32px;position:relative;margin-bottom:12px}
.checks li::before{content:"";position:absolute;left:0;top:4px;width:20px;height:20px;border-radius:50%;background:var(--mint) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M6 10.5l2.5 2.5L14 7.5' fill='none' stroke='%231E3527' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/20px no-repeat}

/* Challenges */
.bg-mist{background:var(--mist)}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:52px}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px}
.card .num{font-family:var(--display);font-size:14px;font-weight:600;color:var(--gold);margin-bottom:14px}
.card h3{margin-bottom:10px}
.card p{color:var(--muted);font-size:15.5px}

/* Industries */
.ind-grid{display:grid;grid-template-columns:repeat(6,1fr);gap:18px;margin-top:52px}
.ind{grid-column:span 2;border-radius:18px;padding:28px;background:var(--forest);color:#fff;position:relative;overflow:hidden;display:flex;flex-direction:column;min-height:250px;transition:transform .2s}
.ind:hover{transform:translateY(-3px)}
.ind:nth-child(4),.ind:nth-child(5){grid-column:span 3}
.ind::after{content:"";position:absolute;right:-40px;bottom:-40px;width:150px;height:150px;border-radius:50%;background:var(--leaf);opacity:.35}
.ind .k{font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:#9FC4AE;margin-bottom:12px;font-weight:600}
.ind h3{font-size:23px;margin-bottom:10px}
.ind p{font-size:15px;color:#C7D6CC;flex:1;position:relative;z-index:1}
.ind .go{margin-top:20px;font-weight:600;font-size:15px;position:relative;z-index:1}
.ind.alt{background:var(--mint-2);color:var(--ink);border:1px solid var(--line)}
.ind.alt .k{color:var(--leaf)}
.ind.alt p{color:var(--muted)}
.ind.alt::after{background:var(--mint);opacity:1}

/* Process */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:52px;counter-reset:s}
.step{position:relative;padding-top:56px}
.step::before{counter-increment:s;content:counter(s,decimal-leading-zero);position:absolute;top:0;left:0;font-family:var(--display);font-weight:700;font-size:15px;width:40px;height:40px;border-radius:50%;display:grid;place-items:center;background:var(--forest);color:#fff}
.step::after{content:"";position:absolute;top:20px;left:52px;right:-8px;height:1.5px;background:repeating-linear-gradient(90deg,var(--line) 0 6px,transparent 6px 12px)}
.step:last-child::after{display:none}
.step .when{font-size:13px;font-weight:600;color:var(--leaf);margin-bottom:6px}
.step h3{margin-bottom:8px}
.step p{font-size:15px;color:var(--muted)}

.funnel{margin-top:64px;background:var(--forest);border-radius:22px;padding:40px;color:#fff;display:grid;grid-template-columns:1fr 2fr;gap:40px;align-items:center}
.funnel h3{font-size:26px;margin-bottom:10px}
.funnel p{color:#C7D6CC;font-size:15px}
.f-bars{display:flex;flex-direction:column;gap:10px}
.f-row{display:flex;align-items:center;gap:16px}
.f-bar{height:46px;border-radius:10px;background:var(--leaf);display:flex;align-items:center;padding:0 16px;font-family:var(--display);font-weight:600;font-size:18px;white-space:nowrap}
.f-row:nth-child(2) .f-bar{background:#4FA370}
.f-row:nth-child(3) .f-bar{background:#8CC9A2;color:var(--forest)}
.f-row:nth-child(4) .f-bar{background:var(--gold);color:var(--forest)}
.f-row span{font-size:14px;color:#C7D6CC}
.f-note{font-size:12px;color:#9FC4AE;margin-top:14px}

/* Apart */
.apart{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:52px}
.apart .card:first-child{grid-row:span 2;background:var(--mint-2);display:flex;flex-direction:column;justify-content:flex-end;min-height:320px}
.apart .card:first-child h3{font-size:28px}

/* Guarantee */
.guar{background:linear-gradient(135deg,var(--forest) 0%,#24432F 100%);border-radius:24px;padding:64px;color:#fff;display:grid;grid-template-columns:auto 1fr auto;gap:48px;align-items:center}
.seal{width:150px;height:150px;border-radius:50%;border:2px dashed var(--gold);display:grid;place-items:center;text-align:center;font-family:var(--display);color:var(--gold);font-weight:700;line-height:1.05}
.seal b{font-size:46px;display:block}
.seal small{font-size:13px;letter-spacing:.06em;text-transform:uppercase}
.guar h2{font-size:clamp(28px,3.4vw,40px);margin-bottom:12px}
.guar p{color:#C7D6CC;max-width:520px}

/* Pricing teaser */
.price-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:48px;max-width:860px;margin-left:auto;margin-right:auto}
.price{border:1px solid var(--line);border-radius:18px;padding:34px;background:#fff}
.price .lbl{font-size:14px;font-weight:600;color:var(--muted);margin-bottom:8px}
.price .amt{font-family:var(--display);font-size:48px;font-weight:700;color:var(--forest);line-height:1}
.price .amt small{font-size:17px;color:var(--muted);font-weight:500}
.price p{margin-top:14px;font-size:15px;color:var(--muted)}

/* Founder */
.founder{display:grid;grid-template-columns:220px 1fr;gap:48px;align-items:center;max-width:920px;margin:0 auto}
.photo{width:220px;height:260px;border-radius:18px;background:var(--mint) ;display:grid;place-items:center;color:var(--forest);font-size:13px;font-weight:600;text-align:center;padding:20px;border:2px dashed #A9D4B9}
.founder blockquote{font-family:var(--display);font-size:clamp(22px,2.4vw,28px);font-weight:500;line-height:1.35;letter-spacing:-.01em;margin-bottom:20px}
.founder cite{font-style:normal;font-size:15px;color:var(--muted)}
.founder cite b{color:var(--ink)}

/* FAQ */
.faq{max-width:820px;margin:48px auto 0}
details{border-bottom:1px solid var(--line);padding:22px 0}
summary{cursor:pointer;list-style:none;font-family:var(--display);font-size:19px;font-weight:600;display:flex;justify-content:space-between;gap:20px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-size:26px;line-height:1;color:var(--leaf);transition:transform .2s}
details[open] summary::after{transform:rotate(45deg)}
details p{margin-top:12px;color:var(--muted);max-width:700px}

/* Final CTA */
.final{padding:0 0 96px}
.final-box{background:var(--mint-2);border:1px solid var(--line);border-radius:24px;padding:72px 40px;text-align:center}
.final-box h2{margin-bottom:16px}
.final-box .lead{margin:0 auto 34px}
.final-box small{display:block;margin-top:18px;color:var(--muted);font-size:14px}

/* Footer */
footer{background:var(--ink);color:#A9B8AE;padding:64px 0 32px;font-size:15px}
.foot-grid{display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:40px;margin-bottom:48px}
footer .logo{color:#fff;margin-bottom:14px}
footer h4{color:#fff;font-family:var(--body);font-size:14px;font-weight:600;margin-bottom:14px}
footer ul{list-style:none}
footer li{margin-bottom:9px}
footer a:hover{color:#fff}
.foot-bot{border-top:1px solid #2A3A30;padding-top:24px;display:flex;justify-content:space-between;font-size:13px;flex-wrap:wrap;gap:12px}

/* Responsive */
@media (max-width:980px){
  .hero-grid,.split,.funnel,.guar{grid-template-columns:1fr}
  .guar{padding:44px 32px;text-align:left}
  .steps{grid-template-columns:1fr 1fr}
  .step::after{display:none}
  .grid-3,.apart{grid-template-columns:1fr 1fr}
  .apart .card:first-child{grid-row:auto;min-height:0}
  .ind-grid{grid-template-columns:1fr 1fr}
  .ind,.ind:nth-child(4),.ind:nth-child(5){grid-column:span 1}
  .ind:nth-child(5){grid-column:span 2}
  .foot-grid{grid-template-columns:1fr 1fr}
  .strip .wrap{grid-template-columns:1fr 1fr}
}
@media (max-width:720px){
  body{font-size:16px}
  section{padding:68px 0}
  .wrap{padding:0 16px}
  .nav-links{display:none;position:absolute;top:72px;left:0;right:0;background:#fff;flex-direction:column;align-items:flex-start;padding:20px 16px 24px;gap:18px;border-bottom:1px solid var(--line)}
  .nav-links.open{display:flex}
  .menu-btn{display:block}
  .hero{padding:56px 0 48px}
  .grid-3,.apart,.steps,.svc-grid,.price-grid,.ind-grid{grid-template-columns:1fr}
  .ind,.ind:nth-child(4),.ind:nth-child(5){grid-column:span 1;min-height:0}
  .founder{grid-template-columns:1fr;gap:28px}
  .photo{width:100%;height:200px}
  .funnel{padding:28px 20px}
  .f-bar{font-size:15px;padding:0 12px}
  .seal{width:120px;height:120px}
  .seal b{font-size:36px}
  .final-box{padding:52px 20px}
  .foot-grid{grid-template-columns:1fr}
}

/* ---------- Inner pages ---------- */
.page-hero{padding:80px 0 64px;background:
  radial-gradient(900px 420px at 90% 0%,var(--mint-2),transparent 70%),
  radial-gradient(700px 380px at 0% 100%,#F7F3E8,transparent 70%);border-bottom:1px solid var(--line)}
.page-hero h1{font-size:clamp(36px,5vw,58px);max-width:860px;margin-bottom:20px}

.page-hero .lead{margin-bottom:30px}
.crumbs{font-size:14px;color:var(--muted);margin-bottom:22px}
.crumbs a{color:var(--leaf);font-weight:500}
.nav-links a.active{color:var(--leaf)}

.phase{display:grid;grid-template-columns:240px 1fr 1fr;gap:40px;padding:40px 0;border-top:1px solid var(--line)}
.phase:first-of-type{border-top:0}
.phase .when{font-size:13px;font-weight:600;color:var(--leaf);margin-bottom:6px}
.phase h3{font-size:26px}
.phase h4{font-family:var(--body);font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin-bottom:10px;font-weight:600}
.phase ul{list-style:none}
.phase li{padding-left:22px;position:relative;margin-bottom:8px;font-size:15.5px}
.phase li::before{content:"";position:absolute;left:0;top:10px;width:8px;height:8px;border-radius:50%;background:var(--leaf)}
.phase .you li::before{background:var(--gold)}

.pills{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}
.pill{background:#fff;border:1px solid var(--line);border-radius:999px;padding:9px 16px;font-size:15px;font-weight:500}
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:48px}

.tbl{width:100%;border-collapse:collapse;margin-top:36px;background:#fff;border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);font-size:15.5px}
.tbl th,.tbl td{padding:16px 20px;text-align:left;border-bottom:1px solid var(--line)}
.tbl th{background:var(--mist);font-weight:600;font-size:14px;color:var(--muted)}
.tbl tr:last-child td{border-bottom:0}
.tbl td.hi{font-family:var(--display);font-weight:600;color:var(--forest);font-size:18px}
.tbl-wrap{overflow-x:auto}

.formula{margin-top:40px;background:var(--forest);color:#fff;border-radius:20px;padding:36px;display:flex;gap:18px;align-items:center;justify-content:center;flex-wrap:wrap;font-family:var(--display);font-size:clamp(20px,2.6vw,28px);font-weight:600;text-align:center}
.formula span{background:rgba(255,255,255,.1);border-radius:12px;padding:10px 18px}
.formula i{font-style:normal;color:var(--gold)}

.book-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:48px;align-items:start}
.cal{background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);overflow:hidden}
.calendly-inline-widget{min-width:300px;height:720px}
.cal-fallback{padding:16px;text-align:center;font-size:14px;color:var(--muted);border-top:1px solid var(--line)}

.faq-group{max-width:820px;margin:0 auto 56px}
.faq-group h3{font-size:15px;font-family:var(--body);letter-spacing:.08em;text-transform:uppercase;color:var(--leaf);margin-bottom:6px}

.prose{max-width:760px;margin:0 auto}
.prose h2{font-size:26px;margin:44px 0 14px}
.prose p,.prose li{color:#33413A;margin-bottom:14px}
.prose ul{padding-left:22px}
.prose .note{background:#FFF7E6;border:1px solid #F1DDB0;border-radius:12px;padding:16px 18px;font-size:14.5px;color:#6B5420;margin-bottom:28px}

.sector-nav{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:28px}
.sector-nav a{border:1px solid var(--line);border-radius:var(--radius);padding:18px;font-weight:600;font-family:var(--display);background:#fff;transition:border-color .15s}
.sector-nav a:hover{border-color:var(--leaf)}

@media (max-width:980px){
  .phase{grid-template-columns:1fr;gap:18px}
  .book-grid{grid-template-columns:1fr}
  .sector-nav{grid-template-columns:1fr 1fr}
}
@media (max-width:720px){
  .page-hero{padding:52px 0 44px}
  .grid-2,.sector-nav{grid-template-columns:1fr}
  .formula{padding:24px 16px}
  .tbl th,.tbl td{padding:12px 14px}
}

/* Sector pages: example email + objection */
.email{background:#fff;border:1px solid var(--line);border-radius:18px;box-shadow:var(--shadow);overflow:hidden}
.email-head{padding:18px 24px;border-bottom:1px solid var(--line);display:flex;flex-direction:column;gap:4px;font-size:14px}
.email-head span{font-size:12px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--leaf)}
.email-head b{font-size:15px}
.email-body{padding:22px 24px;font-size:15.5px;line-height:1.65}
.email-body p{margin-bottom:12px}
.email-body p:last-child{margin-bottom:0}
.objection{max-width:820px;margin:0 auto;text-align:center;border-left:0}
.objection h2{margin-bottom:16px}
.objection .lead{margin:0 auto}